Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
You only need to jump on your favourite news website to see how deeply video has permeated our lives. All the majors players (Facebook, Instagram and LinkedIn) have embedded videos into their feeds, while 82% of Twitter users watch video on the platform. But when it comes to the big kahuna – YouTube – we collectively consume more than 500 billion hours of video content on the platform every single day.
Video is essential to a content marketing strategy in 2019. Here’s why you should join the 87% of online marketerswho use video content to drive their brand.
Anyone who hasn’t recognised the massive surge in video in recent years has been living under a rock. It’s big, it’s brash, and it’s here to stay. While you may not have adopted it quite yet, here are a few reasons you should:
That’s all well and good. Everyone knows video is highly engaging. But when it comes to inserting it into your content marketing strategy, you only want to know one thing: will it convert customers?
Think about this. From the very same research, video was found to:
It’s a fair question: why should you use video in your content marketing strategy?
After all, maybe your business has nothing to do with the digital world. Maybe you run a café. Perhaps you’re the owner of a landscaping company. Or maybe you’re a professional speaker who engages people face-to-face at events.
Would it surprise you to find out that video could enhance every one of those businesses? When used correctly, it’s a fast-track to better engagement and higher conversions.
The opportunities for video are seemingly limitless. So, when it’s time to review your content marketing strategy for 2019 – which should be as soon as you’ve finished reading this – think about how you can best utilise the medium to drive greater engagement and more conversions.