Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
Social media has become such an essential tool for businesses to interact with their customers. And while you might like to think you’re engaging with audiences on a human level – what you’re really doing is trying to bump up those sales numbers. So how can you use social media better? By social listening! Here’s how.
No longer is social media only about staying in touch with friends, family and long-lost school mates. It’s a place where businesses and consumers interact on a daily basis. So as a business owner, how do you leverage those interactions for increased profits?
The solution: by listening to what people (whether they are your customers or not) are really saying about your brand. That’s not just what you think they are saying, but how they truly perceive your brand by their actions online.
In a nutshell, social media listening is a way to identify and then analyse what people are saying about your brand. And when you combine the right social media listening strategy with the right social media monitoring tools, you could very well see your sales skyrocket.
Ask any social media expert why it’s essential that you have a social media listening plan and you’ll likely get dozens of reasons why it’s so important. And they’d be right – if you’re using social platforms, you need to know what people are saying.
But as a business owner, there are a few hard-hitting benefits that make social listening so worthwhile:
But social listening goes beyond just responding to customers in real-time. It’s about taking actionable steps from what you learn. Jeff Bullas compiled a pretty insightful write-up on how some brands have created entire products based on what they heard people saying on social. These include:
If nothing else, social media listening is the great equaliser in marketing – you don’t need to have a corporate budget to do it right.
Want to know what people are saying about your brand on social but don’t have the time to manage your own social media listening strategy? Contact us to find out how we can help.
You can also read more about content, social media and all things marketing at The Beat.