Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
Content marketing is nothing new, and there’s a reason why it stuck around for so long – because it works. Small business owners who use content marketing to its full potential see 7.8 times higher traffic growth year-on-year, and it costs 62% less than traditional marketing – while pulling in close to thrice as many leads.
Considering that the failure rate of Australian small businesses exceeds 60% within the first three years of operation, something as simple as a content marketing strategy could be the difference between success and shutting up shop.
There are definite pros to operating in a multinational or large corporation – superior cash flow, for one thing, means you’ll never be without funds for your latest marketing venture. On the other hand, established enterprises are often shackled by sayings like ‘this is how we’ve always done things’ and ‘why should we try something new when what we’re doing works just fine?’
In contrast, a small business operates at the same pace as a start-up or solo entrepreneur. You have the capability to be agile. This means you can research content marketing tactics one day and get started on your strategy the next.
Best of all, you can do content marketing on your own. You don’t need a massive budget to write blogs, to engage on social media and to build a loyal following. It helps to have a team of content experts at your disposal, but there’s no harm in dipping your toe into the content marketing waters to find out how it can boost your business.
So what are some of the key challenges that a content marketing strategy can solve for business owners?
The key for any marketing strategy should be to engage new audiences. After all, the real reason you’re in business is to make money, right? And to make money you need a constant flow of new and existing customers.
Implementing a content-led marketing strategy does exactly that – it engages a new audience through digital means. And that audience is filled with people who will read your blogs, follow social profiles, and engage with your content.
So, what are some of the tactics a small business owner can use to kickstart their content marketing?
Ready to put together your own content marketing strategy? Contact the Brandalism team today to find out how we can help you engage the right audiences.
You can also read more about content, social media and all things marketing at The Beat.