Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
The age of traditional marketing is well and truly over. And while newspaper ads, billboards, TV spots and word-of-mouth still have their place in overall marketing strategies, the future for successful businesses is online.
So how do you go about combining the forces of the ‘Big 3’: content, social and digital?
An unfortunate side effect of old-school work processes is that many businesses still operate in silos. While it might seem productive to silo certain departments, it actually generates new risks. Consider issues such as the:
An established business that has always worked in silos will be challenging to overcome, but not impossible. Luckily, small businesses have fewer staff and are more capable of pivoting their strategies quickly.
Do you recognise any of these signs of the ‘silo effect’? If so, the best time to make a change is right now.
In its earliest incarnations, content marketing meant simply that. It was all about marketing through content. But as the sector has evolved, it’s come to encompass a great number of pillars – all designed to engage audiences.
Building a comprehensive content marketing strategy should be complex. This is what will set you apart from the rest. Don’t get bogged down in simplifications about what content is. Rather, you need to combine the forces of three key outlets:
Whether you’re a small business owner or running a medium to large company, there’s plenty you can learn from Fortune 500 companies.
King Kong put together a create write-up on how some of the biggest brands do it right:
Need help figuring out how to align your content, social and digital strategies? At Brandalism we’re experts in all things marketing. Get in touch todayto find out how we can work together to boost your business.
You can also read more about marketing, content, social and more at The Beat.