Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
This Wednesday we bring you digital media news and conversation starters to get you through the week. If you appreciate a good pre-meeting icebreaker, this is for you.
When you send an email message that’s hundreds of words long, few recipients will be able to dig in and give your message the time you probably feel it deserves. Unless your recipient has asked you to communicate your thoughts in full detail in an email message, there is undoubtedly a better choice of medium.
“Capturing experiences through photos, the team found, far from compromising people’s enjoyment of those experiences, actually seemed to amplify that enjoyment. A photographic mindset doesn’t seem to prevent people from “living in the moment,” as the old accusation goes; it might actually help them to do that living.
Ladies and gentlemen, strap yourself the hell in: it’s 2016, we’re in the midst of a full-blown election campaign, so it was inevitable our Prime Minister Malcolm Turnbull would take that “innovation” narrative to heart and sign up for Snapchat.
According to language expert David Crystal, as quoted by the New York Times, “We are at a momentous moment in the history of the full stop.” Digital communication has mostly done away with the period. Texting bubbles, for instance, perform the same function that periods once did, forming boundaries around individual statements.
Few will mourn Friday’s bankruptcy filing by the Gawker Media Group after a federal judge upheld a $140 million jury verdict. But it’s worth pausing amid the Schadenfreude to worry about the damage that Nick Denton’s brand of smear journalism has done to freedom of the press.