Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
Having a strong Pinterest presence is essential for many brands, especially those in the fashion, food and design spaces (although other industries can benefit too). That’s because pinners are shoppers – according to a study by Millward Brown, 93% of pinners have used Pinterest to plan or make a purchase.
Having said that, Pinterest can be a challenging platform. If you’re active on Pinterest but aren’t getting the results you want, it can be frustrating. But don’t panic. These 9 easy-to-implement tactics will help you boost your Pinterest presence.
Pinning regularly and consistently (5 times a day or more) is vital. Scheduling your pins is the best way to achieve this. It also allows you to be more strategic about what you post. It’s worth investing in a tool like Tailwind or Buffer to help you schedule pins ahead of time.
Rich pins contain more detail than regular pins. This includes blog post snippets, location, recipes and product info (including price). Interestingly, pins with prices tend to get more likes, so if you have an e-commerce website, rich pins are a must-have for your business.. Click here to get them.
Like Instagram, Pinterest is a visual platform. This means you should only post your best content on there. Here are some key aesthetic guidelines to keep in mind:
Give Pinterest users a compelling reason to click through to your website. The best way to do this is by teasing them. Ignite their curiosity by only giving them a sneak peek of your content, encouraging them to find out more.
Pinterest is a visual search engine. Make your content easily discoverable by using the right keywords when naming your boards and writing your descriptions. Keep in mind that the most re-pinned words on Pinterest are: recipe, chicken, bake, cake, cheese, cut, bottle, step, mix. Be sure to include these where relevant.
Educational content resonates well with Pinterest users, who are using the platform to access tutorials, step-by-step guides and other ‘how-to’ type content. Pin your best ‘how-to’ posts and create check-lists and cheat-sheets, using the visual guidelines outlined in step 3.
Did you know you can re-pin videos from YouTube, Dailymotion, Vimeo and Ted? Experiment with different content formats to keep surprising your audience. This will also help you figure out what content types work best for your brand.
As a rule of thumb, keep your pin descriptions under 200 characters. Don’t forget to include the right call to action (just don’t make it sales-y) and don’t feel like you have to use hashtags. They don’t work the same way as on Twitter or Instagram and will be ranked by popularity rather than chronologically.
The purpose of social media is to be social – Pinterest is no exception. A staggering 80% of the platform’s pins are re-pins, so make sure you’re not just posting your own content but regularly re-pinning other users too. Keep in mind that joining group boards is a great way to get your content seen by a larger audience. Use PinGroupie to find relevant boards and invite loyal followers to contribute to yours too.