Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
Each Monday we bring you digital media news and conversation starters to get you through the week. If you appreciate a good pre-meeting icebreaker, this is for you.
There is no question the new world of the social media celebrity is a peculiar place where brigades of bloggers, from fashion to food, are revered like Hollywood film stars.
But are these influencers being misleading about their commercial relationships and the products they “promote?”
As we progress through 2016, and beyond we’ll start to notice most social activity is no longer going to happen in public, instead transitioning to private groups and messaging apps. This represents a significant change in what “social media” is.
The CEO of Nine Entertainment, Hugh Marks, has written to Nine staff seeking to reassure them the network is doing everything it can to free its 60 Minutes crew currently facing charges in Lebanon.
Even the most cynical cubicle farmers are fluent in buzzwords. An email might be full of calisthenics, with offers to “reach out,” “run it up the flagpole,” and “circle back.” There are nature metaphors like “boil the ocean” and “streamline,” and food-inspired phrases like “soup to nuts” and “low-hanging fruit.” For the fiercest of office workers, there’s always the violent imagery of “pain points,” “drilling down,” and “bleeding edge.”
Behind the filters that collectively make up the so-called Great Firewall, we would be unable to access huge swaths of the rest of the web, and be restricted to (mostly native) apps and software and websites approved and monitored by the Chinese government.
But thanks to China’s homegrown digital ecosystem, life behind the firewall isn’t exactly the exercise in deprivation that you would expect.