Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
Welcome to The List: a roundup of the best current social media campaigns.
Now, they’ve only gone and done it again.
They’ve put together a new flight safety video for their international A380’s, but unlike the many dull safety videos we’ve come to expect when flying, this one doubles as a stunning tour of some of Australia’s most picturesque locations.
Featuring locals and celebrities from each area visited, the video explores Australia from coast to coast, showing off our beautiful vistas and diverse culture.
By doing this, the video turns something we would have considered boring into something that could almost be a work of art. They also made the very smart move of sharing this video with the public on YouTube.
And with almost 30,000 views since being posted two days ago, it’s fair to say that it’s paying off.
This can serve as a great lesson for other brands. Just because a video needs to describe a product or service’s minute details, doesn’t mean it has to be boring. With creative producers, content can be as entertaining as it is informational.
Infographics can be a very powerful tool to get a message across, and there’s no greater message than raising awareness about an important cause.
With its simple ‘twelve lemons’ infographic, Worldwide Breast Cancer is helping women around the world understand what signs mean they might have to go see a doctor. This simple visual analogy has resonated with so many people, that it has been shared around the world, reaching over 7 million people in a few short days.
This shows the tremendous effectiveness of infographics. By presenting complex or important information in a manner that’s easy to understand, you create something that can send an incredibly powerful message with just one image.
Here at Brandalism, we believe brands can take up a cause as a way, not just to engage their customers, but also to help influence the world in a positive way.
And it seems that the folks over at Lush cosmetics are of a similar mindset. With Valentine’s Day just around the corner, the brand wanted to remind its users that Love is Love, no matter the sex of your partner.
Lush released a series of posts featuring their bath-bomb products being used by same-sex couples. These were accompanied by the #loveislove hashtag often used by gay rights activists as a way of showing the brand’s solidarity with the cause.
By supporting a social cause, Lush are showing they’re a brand who believe in positive social change, and this helps create a deeper bond between them and those in their audience who share those beliefs. It’s a win-win scenario that proves a brand’s personality doesn’t have to be limited just to selling its services and products.
Header image: Qantas Instagram.