Strategy is at the heart of everything we do. This is where we ask ‘why’ in order to develop a plan for ‘how’. Strategy focuses on developing a plan for our clients that address exactly how we create and distribute content in order to drive an action.
Content strategy focuses on uncovering the purpose and objectives of content creation and aims to set in place a framework and process for achieving business goals. The way we begin content strategy is to meet with our clients and get an understanding of their business, brand, industry and audience objectives. We then uncover their audience’s typical path to purchase and we use this as a framework to develop the content journey. We set markers for success and ensure that the strategy aligns to strategic points that can be reviewed as the project progresses.