Content Production

The fun is in the execution! This is where we start to produce content for our clients and distribute it to their channels to drive customer actions. Content Marketing is all about producing the right content at the time for the right channels.

 

Our Content Marketing work focuses on the production of content that’s designed to fit along strategic points of the customer journey. What shape and form this content takes depends on what is trying to be achieved. From blog posts to video content we cover all kinds of content creation – nothing is too big or too small. Our focus is on the purpose of content and using it strategically to achieve your goals. Our in-house team of content marketing managers will ensure that content is created to achieve the maximum results and supports your business needs.

01.

Content Planning

Content planning is the process of determining what content you will produce in order to achieve the objective of the strategy. A good plan will allow you to work ahead but maintain flexibility.

02.

Creative Design

Our content design process looks at how we creatively bring to life content in a way that captures audience attention and aligns to your brand positioning.

03.

Content Production

Content Production is our bread and butter - from in-house shoots, to on-location videography or even the rollout of a graphic design suite, animation or professionally written copy.

04.

Content Governance

An often overlooked aspect of content marketing is governance. This is the how and who of a successful content marketing plan and looks at roles and responsibilities.

05.

Content Amplification

The most essential part of hitting strategic content objectives is looking at how, when and where the content is amplified in order to reach the right audience and get results.

06.

Customer Journey

The customer journey looks at how a customer moves from discovering your brand, to engaging, converting and advocating. Along this journey is a multitude of content touchpoints.

07.

Content Optimisation

Our content optimisation practices ensure that we are constantly analysing performance, looking towards future trends and learning more and more about reaching your audience.

08.

Reporting

We work towards weekly WIPs, monthly reporting and quarterly reset sessions in which we analyse performance and make any necessary changes to the content strategy.

01 / RELATED CASE STUDIES

Here’s a few things we’re proud of

02 / OUR SERVICES

At Brandalism, our content marketing services cover a variety of specialist skill sets. From the initial strategy development to the creative production and the amplification of content, we can work with clients across all aspects or meet any of these individual needs.

RESEARCH • AUDIT • PLANNING

Strategy

PRODUCTION PLANNING • CREATIVE DIRECTION

Content

STRATEGY ALIGNMENT • CALENDAR PLANNING • PUBLISHING

Social Media

STRATEGY ALIGNMENT • AUDIENCE MAPPING • REPORTING

Paid Media

CREATIVE CONCEPT • PRODUCTION • POST PRODUCTION

Design

CREATIVE CONCEPT • SHOOT • POST PRODUCTION

Photography

03 / RELATED BLOG POST

We also produce monthly trend reports, don't forget to sign up above!

GREESHMA

PRODUCT GO TO MARKET LEAD

04 / TESTIMONIAL

Content Strategy across new Deloitte products and services
“The team at Brandalism has been instrumental in getting some of my campaigns off the ground! The team are very thorough and have great expertise in customising what’s right for you with a wonderful outcome. Thoroughly enjoy it!”
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FELICITY DUFFY

HEAD OF WOMEN’S MARKETS

04 / TESTIMONIAL

Women's Markets, Westpac Group
”Brandalism have been a true extension of the Women’s Markets team. They show deep passion and enthusiasm in understanding the challenge at hand and continue to deliver proposals that not only serve as an opportunity but connect in with the broader marketing campaigns to extend the conversation to new markets. The team have a great can-do attitude and an ability to think laterally to solve problems. We sincerely enjoy working with the team.”
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EMILIE JIRSCH

HEAD OF MARKETING

04 / TESTIMONIAL

Awareness and excitement for Australia’s first KCON!
“Brandalism took the initiative to fully research the intricacies of KPop subculture and worked well above and beyond to engage the KCON audience. The page went from 0 to 14k fans with a limited fan acquisition budget and became the go-to place for KCON event information. Our event partner in Korea CJ E&M had rave reviews for Brandalism’s work on the page, saying it surpassed all expectations from management”.
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BINH WILSON

SENIOR DIGITAL & ECOMMERCE MANAGER

04 / TESTIMONIAL

Supporting a market leader through launch on social media
“Brandalism worked alongside the Bubs team for several years and proved to be a passionate extension of our team. Their diligence and enthusiasm for the growth of the business enabled Bubs to become a category leader across digital. We are incredibly proud of our strong positioning online and the community of parents that we are now able to communicate with daily - and this comes on the back of strategic social media marketing and consistent engagement with parents. The team are always available to chat through ideas, able to action new strategies quickly, solve problems and provide great insight that keep Bubs leading the market.”
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CHRISTIAN HANSEN

MARKETING MANAGER

04 / TESTIMONIAL

Growing one of the largest building material accounts on social
“Brandalism are experts in the content and social space. And somehow, they’ve become experts in our products. When looking at out-sourcing marketing executions we often find ourselves saying that our other suppliers should be more like Brandalism. Tracy’s team have got on with their job with minimal hand-holding. They’ve approached us with proactive strategies that are bang on brief and even challenge us. As a result we’re learning how to be successful in one-to-many marketing in an innovative and intimate non-traditional way”.
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CASANDRA FOISTER

VICE PRESIDENT

04 / TESTIMONIAL

Social media campaigns for global ski markets
“Working with Brandalism is an extension of our marketing team, with the professionalism, expertise, knowledge and passion to make sure we all succeed. You’re not hiring a company short-term to grow certain aspects of your business/branding, you’re bringing a partner in that will have as much invested in your success as you do. We hope to have them as a partner for a long time.”
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JOANA VALONGUEIRO

HEAD OF MARKETING

04 / TESTIMONIAL

New brand launch social media strategy
“The expertise and knowledge from the team at Brandalism have been instrumental in helping us set up a successful social strategy for our new pet food brand, Pure Life. Brandalism is not only a very complete social marketing, content developer & influencer marketing agency, they are also a partner that will go above and beyond in anything they do. They are quick, easy to work with and always making sure you get the best advice specifically tailored for your brand. I highly recommend anyone looking for experts in social media, content, influencer marketing to work with Brandalism. It’s not easy to find an agency that cares for your business the same way you do.”
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KARYN LLOYD

MARKETING MANAGER

04 / TESTIMONIAL

Social media strategy for new parent audience
“For the past 18 months we have worked with the team at Brandalism. From day one, they have embraced the Pigeon brand, suggested creative campaigns to reach our target audience, listened to our needs and worked with us to achieve our objectives. They are easy to work with, but always professional. Their work is of the highest standard. Would recommend without hesitation.”
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CRAIG SCHWEIGHOFFER

FOUNDER AND MD

04 / TESTIMONIAL

Beauty brand launch strategy
“Brandalism and the entire team were true partners when it came to launching the Boost Lab business. We were targeting 25-35 year olds, so knew we needed a comprehensive strategy that focused on social media to cut through in such a competitive market. Brandalism was imperative in developing and executing a launch strategy that addressed both our business and audience needs. The team were brilliant and as an agency, they worked hand in hand with our complimentary partners to launch our brand successfully.”
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STEPHANIE LEVY

MARKETING MANAGER

04 / TESTIMONIAL

Social strategy for large ecomms business
"As a growing business, we have spent a lot of time getting to know agency partners before we partner with them. What stood out to us about Brandalism was their true passion and deep understanding of our business, categories and more importantly, our growth plans. The team at Brandalism were able to quickly digest our needs and were key in our successful social strategy launch earlier in 2021. They are a true addition to our team, easy to work with, collaborative, on time and always on budget. I wouldn’t hesitate in recommending Brandalism to any sized business that’s after confident and creative content and social marketing."
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TOM MANSFIELD

GLOBAL HEAD OF MARKETING AND COMMUNICATIONS

04 / TESTIMONIAL

Working to the pace of a fast-moving global scale-up
"As a growing business, we have spent a lot of time getting to know agency partners before we partner with them. What stood out to us about Brandalism was their true passion and deep understanding of our business, categories and more importantly, our growth plans. The team at Brandalism were able to quickly digest our needs and were key in our successful social strategy launch earlier in 2021. They are a true addition to our team, easy to work with, collaborative, on time and always on budget. I wouldn’t hesitate in recommending Brandalism to any sized business that’s after confident and creative content and social marketing."
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AMANDA TRAINER

SENIOR MANAGER CORPORATE COMMUNICATIONS & CONTENT

04 / TESTIMONIAL

Content strategy for business-wide implementation
“RAA chose to partner with Brandalism to conduct a content audit and create a content strategy that would transform many aspects of RAA’s communication strategy, including shifting the focus from print to digital. We were impressed by Brandalism’s extremely methodical and strategic response to the brief and we’re thrilled to see that this was carried through into the work they provided. They’re very obviously a passionate and experienced team and this is reflected in the high-quality of their work and attention to detail.”
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STEPHANIE YIP

MARKETING MANAGER

04 / TESTIMONIAL

Super sweet strategy for honey brand
“The team at Brandalism have been instrumental in building our social media presence. They approach all tasks positively with a can-do attitude and are effectively improving our brand engagement levels each month. They are passionate, reliable, responsive, flexible and always such a pleasure to work with!”
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NICOLE SCHAERER

SOCIAL MEDIA AND CONTENT MARKETING MANAGER

04 / TESTIMONIAL

Education marketing across beauty
“Tracy and the team at Brandalism are fantastic! Combining expert knowledge of content marketing and social media, Brandalism have provided our business with high performing social media marketing campaigns, content marketing campaigns, strategic content partnerships and influencer marketing campaigns that have led to online audience growth, higher levels of engagement and generated leads for our business. Brandalism is a content marketing and social media agency that goes above and beyond to find innovative strategies and solutions to meet customer needs and exceed business objectives. I would highly recommend their expert marketing services!”
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LEONIE BRICKWOOD

INDUSTRIAL DESIGNER

04 / TESTIMONIAL

Getting creative in the bathroom
“Easy to work with, creative & collaborative! You continually deliver great content that is always banging on brand. It’s a pleasure to work with a team that just ‘get’ it!”
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