01 / THE PROJECT
UNSW Global Marketing
A social media audit and strategy to create greater awareness of the UNSWG offering
01 / THE PROJECT
UNSW Global Marketing
A social media audit and strategy to create greater awareness of the UNSWG offering
Objective
UNSW Global approached Brandalism to conduct a social media audit and develop a social strategy that would help to attract new students while supporting the needs of current students. It was of extreme importance that Brandalism took into account the nature of online student acquisition and what this meant from a social media perspective. In other words, how do we communicate our offering and sell to prospective students while providing content of value and support to current students.
What We Did
We started with a social media audit that not only took into account what was happening across UNSWG channels currently but also looked at the competitive space and the industry in general. We presented this audit to all internal interested parties and we had a brainstorming session in which we mapped out the student journey and what messaging was most effective at each stage. This united the current and future student teams and from here we developed a social media strategy that looked at the cadence and weighting of messaging, content creatives and paid media opportunities.
Trend
Research
KPI
Setting
Creative
Review
Governance
Strategy
“I would highly recommend Brandalism for social media and content strategy. The team at Brandalism were fantastic to work with, they were professional from the start and went above and beyond to find a strategy that fitted the needs of our business.. The team and I have gained so many insights working and learning from Brandalism. They are the experts in social media and I would 100% work with them in the future!”
Sharon Jones Marketing and Communications Manager01 / OUR BLOG
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