01 / THE PROJECT

RSPCA Pet Insurance

Content creation for award-winning pet insurance brand

Client Name:
RSPCA
Year:
2020 Onwards
Category

Content Marketing

Social Media

01 / THE PROJECT

RSPCA Pet Insurance
Content creation for award-winning pet insurance brand

Objective

RSPCA Pet Insurance is one of Greenstone Financial Services leading insurance products. Brandalism has been fortunate enough to work across multiple Greenstone Insurance brands over the years with RSPCA Pet Insurance being one of our most longstanding. We work closely with the internal brand teams to create content that supports and educates customers on the needs, requirements and benefits of pet insurance while also providing support on pet ownership. The objective is to increase awareness of RSPCA pet insurance offerings and encourage customers to take out the product for better peace of mind for their fur babies.

 

 

What We Did

We host regular brainstorm sessions with the internal bfrand team in which we work on creative ideas that truly add value and help our audience. This is way more than just producing blog content – this is content that helps. We bring the team on the journey both to benefit from their great insight and to also create content that the whole team feels proud of and that can be utilised across many customer-facing moments – from customer service, to social, to browsing the website.

Content Strategy

Development

Brand Team

Brainstorms

Insight

Analysis

Governance

Strategy

“"We have been working with Brandalism for several years now to create written and social content for multiple insurance brands. We work in a fast-paced, heavily compliant industry, and access to quality, journalistic content that is expert-led and best in field is essential to remain relevant, as well as rank for search, keyword acquisition and links. As well as this, the team at Brandalism runs half-yearly content matrices brainstorming sessions for us, where we share results and plan for the months ahead. Brandalism supports us with well thought out work in progress meetings, quick turnaround administration and attention to detail with budgeting and stakeholder requests. I can highly recommend Brandalism as a content agency, and our YoY growth results speak for themselves."”

Yvette McKenzie Digital Content Manager

01 / OUR BLOG

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