01 / THE PROJECT
Ivy College
First ever influencer marketing and brand partnership
01 / THE PROJECT
Ivy College
First ever influencer marketing and brand partnership
Objective
Ivy College is a multi-award winning education provider of online beauty courses winning both international and national awards. Ivy College briefed Brandalism with providing the strategy and execution of an Influencer Marketing campaign that would reach and inspire those looking to study beauty and health courses online. Ivy College wanted to reach a youth audience which may be interested in fashion, beauty and wellness and who may potentially at a cross road in their educational journey. Brandalism were tasked with finding relevant personalities to educate the audience on what a career in beauty could look like and relevant platforms in which to reach those looking for study options.
What We Did
We created an influencer strategy that partnered Ivy College with beauty personalities (Jules Sebastian, The Oz Beauty Expert and Olena Khamula) and an educational lifestyle platform (The Footnotes). It was a perfect blend of minds as Jules Sebastian spoke about her experience in the beauty space and gave her own personal career advice. We created video interviews with Jules that aimed to help and inspire potential Ivy College students. The Footnotes brought an incredibly targeted audience to the project – those seeking higher education advice and via them we worked alongside Sydney Beauty Blogger to create entertaining and fun beauty videos that were then amplified across social media.
116,000
Jules Sebastian Reach
56,000
Oz Beauty Expert Reach
140,000
Olena Khamula Reach
110,000
The Footnotes Reach
“Tracy and the team at Brandalism are fantastic! Combining expert knowledge of content marketing and social media, Brandalism have provided our business with high performing social media marketing campaigns, content marketing campaigns, strategic content partnerships and influencer marketing campaigns that have led to online audience growth, higher levels of engagement and generated leads for our business. Brandalism is a content marketing and social media agency that goes above and beyond to find innovative strategies and solutions to meet customer needs and exceed business objectives. I would highly recommend their expert marketing services.”
NICOLE SCHAERER SOCIAL MEDIA AND CONTENT MARKETING MANAGER01 / OUR BLOG
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