01 / THE PROJECT
Harris Farm Markets
Bringing Value with Values to life through a comprehensive Content Strategy
01 / THE PROJECT
Harris Farm Markets
Bringing Value with Values to life through a comprehensive Content Strategy
Objective
The Harris Farm brand is rich with family history and a true passion for bringing people together to experience the love and joy of food. At its core is a desire to do good business, support suppliers and provide Australians with the very best grocery experience centred around Value with Values. Harris Farm Markets looked towards Brandalism to create a comprehensive content strategy that would unite and ignite all of their consumer-facing channels and deliver true value to the customer and therefore drive the brand and business forward.
What We Did
For one of our most comprehensive strategies to date we started by immersing ourselves across all Harris Farm channels and into the day-to-day activities of the various teams that make up the business. By getting to know the complexities of how the business worked and spending time analysing audience behaviour across multiple channels we were able to identify opportunities and begin the strategy development process. The strategy looked at the why, the how, the who and the where of the content – considering wider long-term business objectives that were still in the works. It brought the needs of several teams together, from buying to performance – and of course the marketing and loyalty.
Stake-
holder
holder
Interviews
Complete
Channel Audit
Content Strategy
Development
Monetisation
and Future Planning
01 / OUR BLOG
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29 / 05 | DIGITAL MARKETING
Is content for escapism more powerful than content we actually need? view more30 / 08 | DIGITAL MARKETING
The human behind Humans of New York – “I’m always looking for a story” view more30 / 08 | DIGITAL MARKETING
There’s a serious lack of charitable content in the business world view more30 / 08 | DIGITAL MARKETING
We don’t want to sell – we just want to demonstrate our knowledge view more30 / 08 | DIGITAL MARKETING
Why a company’s social stance should matter to content marketers view more29 / 07 | DIGITAL MARKETING
Do content marketers need to look beyond long-form blog content? view more12 / 11 | DIGITAL MARKETING
You’ll never guess why click bait headers drive me crazy – this is epic! view more02 / 12 | DIGITAL MARKETING
The difference between a content marketer and a content strategist view more18 / 01 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more25 / 01 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more31 / 01 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more14 / 03 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more03 / 04 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more17 / 04 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more12 / 05 | DIGITAL MARKETING
Inside the Inbox of… Dr Nikki Stamp, advocate for women in surgery view more15 / 05 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more18 / 05 | DIGITAL MARKETING
Struggling to keep up with Instagram’s updates? Here’s everything you need to know. view more14 / 06 | DIGITAL MARKETING
Wednesday Wake Up: Digital media news and conversation starters to get you over hump day view more19 / 06 | DIGITAL MARKETING
Monday Mashup: Digital media news and conversation starters to get you through the week view more28 / 06 | DIGITAL MARKETING
Wednesday Wake Up: Digital media news and conversation starters to get you over hump day view more28 / 07 | DIGITAL MARKETING
Gotta catch ‘em all: What Pokémon GO means for your online marketing strategy view more28 / 08 | DIGITAL MARKETING
What is Cockpit Karaoke and how can it be a lesson for your brand? view more14 / 10 | DIGITAL MARKETING
Clown hysteria and crisis control: How to respond to social media negativity view more24 / 10 | DIGITAL MARKETING
Our client Kristy Carr from Bubs Australia shares her success story on 60 minutes view more25 / 10 | DIGITAL MARKETING
Tricks and treats to make a great social media post this Halloween view more23 / 11 | DIGITAL MARKETING
SodaStream’s play on Game of Thrones is the perfect piece of content view more01 / 12 | DIGITAL MARKETING
Finding the perfect fit: The key to a successful collaboration view more02 / 01 | DIGITAL MARKETING
Five Predictions for Social media and Content Marketing in 2017 view more23 / 01 | DIGITAL MARKETING
What are chatbots and what role should they play for your brand? view more24 / 10 | DIGITAL MARKETING
A Brave New World: How Facial Recognition Could Shape the Future of Marketing view more16 / 01 | DIGITAL MARKETING
Unmissable Predictions for Social Media and Content Marketing in 2018 view more16 / 01 | DIGITAL MARKETING
Stay Social: The Latest and Greatest in Social Media in January view more16 / 02 | DIGITAL MARKETING
Podcast: Tracy Fitzgerald Talks Entrepreneurship on “Future of Australia” view more08 / 03 | DIGITAL MARKETING
Tracy Fitzgerald Named One of Australia’s Most Influential Women in Native Advertising! view more15 / 03 | DIGITAL MARKETING
Stay Social: The Latest and Greatest in Social Media this March view more09 / 04 | DIGITAL MARKETING
Facebook – What the Cambridge Analytica Scandal Means for Your Brand view more17 / 04 | DIGITAL MARKETING
Stay Social: The Latest and Greatest in Social Media this April view more14 / 05 | DIGITAL MARKETING
How to Improve Your Facebook Ad Relevance Score in 3 Simple Steps view more28 / 11 | DIGITAL MARKETING
All publicity is good publicity: The case of the negative review view more19 / 12 | DIGITAL MARKETING
Christmas has arrived! Here are some incredible 2018 holiday campaigns! view more30 / 01 | DIGITAL MARKETING
Tell Your Brand Story: Aligning Your Online and Offline Communications view more18 / 03 | DIGITAL MARKETING
Customer Journey Mapping: Why it’s essential for a competitive business view more02 / 04 | DIGITAL MARKETING
Why Video Will Be Instrumental For Every Content Marketing Strategy In 2019 view more08 / 04 | DIGITAL MARKETING
The Rise Of Voice Search And What It Means For Your Business And Content view more23 / 04 | DIGITAL MARKETING
What is Omnichannel Content Marketing, and does your brand need it? view more06 / 05 | DIGITAL MARKETING
Integrating Social and Print – The Right Channels At The Right Time. view more19 / 05 | DIGITAL MARKETING
Why A Small Business Will Benefit From a Content Marketing Strategy view more19 / 06 | DIGITAL MARKETING
How building a successful marketing funnel can increase your ROI view more26 / 06 | DIGITAL MARKETING
The year of (Dis)Content: The State of Content Marketing 2019 – By Robert Rose view more12 / 09 | DIGITAL MARKETING
How To Create, Monitor And Optimise Your Social Media Strategy view more30 / 09 | DIGITAL MARKETING
Stop Putting Out Content For Content’s Sake – Doing Content Marketing Right view more21 / 10 | DIGITAL MARKETING
Why it pays to monitor and listen to your audience on social media view more20 / 02 | DIGITAL MARKETING
Why Content Marketing should always follow Audience Psychology view more