01 / THE PROJECT
Deloitte Consulting Partnership Marketing
Software Marketing Strategies For a Global Powerhouse
01 / THE PROJECT
Deloitte Consulting Partnership Marketing
Software Marketing Strategies For a Global Powerhouse
Objective
Deloitte have worked with Brandalism for over two years. We were initially brought on to create a software marketing strategy in which Deloitte could showcase their experience in Google Cloud technology and the strength of their partnership with Google.
Deloitte approached Brandalism for a digital communication strategy that would highlight the expertise of their internal team and a suite of content production supported by a paid media strategy that would drive interested traffic to site to enquire. From here we have worked with many of Deloitte partners and currently work on Deloitte’s owned software and products.
What We Did
We achieved the objectives of the software marketing strategy by conducting a series of interviews with experts from both Deloitte and Google within Retail and FSI sectors. We created a suite of written content that directly addressed the challenges within each industry sector and designing two bespoke animated pieces that both engaged our audience and detailed the key details of Deloitte and Google’s cloud solutions. We created a suite of social content that amplified the interview-led blog content across LinkedIn and executed a paid social campaign.
For our ongoing projects we get to know the entire team that is responsible for each product and we produce a massive range of content collateral so they can communicate more effectively and generate interest and leads.
371,978
Impressions
377
Engagements
$33.13
Average CPC
860
Clicks
“"The team at Brandalism has been instrumental in getting some of my campaigns off the ground! The team is very thorough and has great expertise in customising what’s right for you with a wonderful outcome. Thoroughly enjoyed it!"”
GREESHMA LNU STRATEGIC ALLIANCE MARKETING LEAD - DELOITTE AUSTRALIA01 / OUR BLOG
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