Content Marketing for Apps
The Psychology of Content Marketing
Classic vs. Evergreen – By Robert Rose
Creating great eDM content is just half the battle for markets trying to stand out in a world of chaotic email newsletters- getting your readers to actually open your eDM is the other half.
They key to fighting through all the noise is to have a stand-out subject line, one that captures your reader’s attention, makes them laugh, piques their curiosity and encourages them to make that all-important opening click.