Inside the Inbox of… Jean Spencer

30/Aug/2014 · 3 MINS READ

Jean Spencer (@JeanWrites) is a content marketing manager and writer at Kapost. She is also a contributing columnist at Social Media Today and her work has appeared in The Wall Street Journal, the Boulder Daily Camera, The Content Marketeer and dozens of others.

This is a dive into her Jean@Kapost.com email inbox. Duck for cover.


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1) Which email conversation has sparked your interest recently?

In all honesty, the email conversation that is currently the most exciting is a sh*t-talking rant between members of a “Survival Football League” that we have going. Survival Football is something like Fantasy Football, but for second-stringers, the “B-team,” the people who want to engage in sports related banter, but don’t know the NFL well enough to have a Fantasy team.

At Kapost, we like to keep the working culture and environment fun. This is one example. =)

2) What’s the top priority in your inbox at the moment?

It’s a funny time to ask that question, actually. I just finished writing and publishing an entire eBook with an associated infographic and case study. It was months in the making, and was the top priority of my inbox for weeks. But…it just launched. So now the priority is housekeeping, aka, catching up with all those other emails that I’ve been avoiding: opinions on videos, looking through the various news and data that are associated with content marketing, etc.

3) Who are you emailing that inspires you?

Christian Day. Christian is the Creative Director & Founder of Knight Studios, a UK-based design firm that does amazing design work. Their team can transform complex written copy to really compelling visual components.

4) What newsletters are you signed up to?

Gag. I wish I was subscribed to one. One brilliant newsletter that knew exactly what my brain was craving that day. Instead, I subscribe to a bunch. Here’s a quick recap of the more important ones:

  • Forrester – for analytics, research, and new insights that affect marketing and marketers
  • eMarketer – same. for analytics, research, and new insights that affect marketing and marketers
  • The Skimm – my preferred news source. This hilarious news recap brings the most pressing national and world news in a pithy, often politically incorrect, way. Love it.
  • The Content Marketeer – this is the weekly newsletter that comes from my own company, Kapost. Even though I often contribute many of the blogs it features, I like to receive the newsletter to be reminded about what blogs and news my content team is publishing each week. I can’t say that I actually read EVERY blog or content we publish. This is a good keeper-upper.
  • MarketingProfs Today – I don’t actually read this one everyday. Personally, I think that daily newsletters are just a little too much. But I highly respect the marketing work that comes from MarketingProfs and like to keep up with their surveys, etc.


5) Which kind of emails gets instantly deleted?

It’s funny, I have to go back and actually open my email to figure out some of these answers. In this case, the stuff that is instantly deleted is stuff that literally never registers in my mind. My gmail is organizes with the “primary,” “social,” and “promotion” tabs. Basically everything that lands in the “promotion” tab is like email suicide. I never even look at the subject line. I just instantly click “select all” and—whoosh—they are all gone. It’s actually therapeutic.

6) Which kinds of email do you most love to receive?

I work in a company of 50 people. That’s just small enough that I still know everyone by first name, and probably one unique thing about them…but just big enough that I’m not always sure what people actually DO for the company all the time. Therefore, my favorite emails are internal emails where one person is congratulating another person for doing something awesome to the whole company. I love the teamwork, the recognition, and the positivity.

Oh, and the “you just won a trip to Tahiti” email. Duh.

7) What do you think you’ll be discussing over email in six months time? 

Probably LinkedIn’s acquisition of CRM system. LinkedIn has been more and more involved in the “complete marketing platform” approach, with a big chunk of its revenue delivered by marketing services. Right now, it has two CRM systems it partners with, namely SalesForce and Microsoft Dynamics. But it recently bought Bizo, revamped its news feed, and opened publishing capabilities to more of the public.

It won’t be long until they make a major acquisition in the marketing world. My guess: a CRM.

8) How long does it usually take you to respond?

I like to respond to emails within 10 minutes.

9) When do you stop replying to emails?

When I’m out of cell phone service. I try to be “always connected.” The idea of a 9-5 job is anachronistic in my mind. The only time I won’t respond is when out camping, rock climbing, or backpacking in remote locations that are still blissfully deplete of 4G.

10) Finally, you have a chance to change the world with just one email – who’s that getting sent to and why?

Dang. What a question. I feel like if I get this wrong, I could really lose out on an opportunity. This is like winning an Oscar and only getting to thank one person. Yeah right. There are so many people to thank!

Ugh, okay but I need to answer it. Let’s see.

I think that I would send an email to Elon Musk. He’s got the counter-culture spirit of a real world-changer, and the bank account to support it. He’s not in politics, he’s been a success in the business world, and he’s already forging new frontiers.